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Hublot is a Swissluxurywatchmaker founded in 1980 by Italian Carlo Crocco. The company currently operates as a wholly owned subsidiary of France's LVMH. In 1980, it also marked the birth of 'Fusion' concept after a few months from its inception date. A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976 to strike out on his own and create a new watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for "porthole". The watch that he created featured the first natural rubber strap in the history of watchmaking.It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.